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Newsroom AI
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Brand Experiences
Performance Copilot
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Performance Copilot
TM
Performance Copilot uses AI to automate critical processes such as ideation, production, optimisation and creative deployment across virtually any supply sources across Display, Video, Native and Social. The platform orchestrates thousands for continuously experimentation processes that yield tangible savings and enhanced efficiency for digital marketers.
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Overview
2
Performance
3
Creative Preview
4
Ideation
5
Platforms
1
Creative Experimentaion
2
Strategy Optimisation
3
Inventory Selection
4
Performance
Insights
Brand Experiences
Newsroom AI empowers creators to re-capture audience interest with a visual-first approach that cuts through the noise of a highly fragmented attention economy.
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Audience
Learning
Creative
Optimisation
2
1
Creative
Optimisation
Industry Strandard
Brand Experiences
Performance Copilot:
Auto
0.2 IR
3.80% IR
Finance
0.25 IR
2.45 IR
Pharma
0.15 IR
2.25 IR
Fashion
0.4 IR
4.75% IR
Retail
0.18 IR
2.6 IR
Beauty
0.18 IR
2.6 IR
Health
0.18 IR
2.6 IR
Impact
0
20
40
60
80
100
Leading the Charge in Ad Market Performance
Delivering the Highest Engagement Rate of any Open-Web Content Format
The Attention Deficit Myth: The modern audience's perceived attention deficit is actually a response to uninspiring content, shallow narratives, and a lack of interactivity, which transform potential brand engagements into unwelcome disruptions.
A New Consumer Decision Journey: Modern branding maps a new consumer reality, accelerating decisions through enhanced experiences, where choices are made in moments, not weeks.
Value, Insight, Inspiration: Brands are moving away from ineffective passive viewership to a content-focused approach, turning away from costly strategies that fail to deliver on investment.
Where do Experiences fit?
Defining a singular space in the content and media industry
The best of all worlds: With a visual-first approach and unparalleled engagement rates, Brand Experiences combine the quality of Branded Content with the Scale of Programmatic media.
Visual First: Brand Experiences tap into the evolving preferences of a new generation of mobile-first consumers.
Designed to Scale: We provide a robust infrastructure for delivery and analysis of brand-supported content at unprecedented scale.
Performance Copilot
Video
Programmatic
Display
Re-targeting
DCO
My Agents
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Create
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Explain what you need:
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ba-italy.pptx
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Provide more details about what needs to be created.
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My Agents
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Create
Ouput
5
Explain what you need:
brand-guide.pdf
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ba-italy.pptx
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gpt-4-turbo-184
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Provide more details about what needs to be created.
Client Name
We may be able to figure this out from the URL, but it's best to be explicit.
Target Country:
Select
United Kingdom
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Medium
Medium
Medium
Medium
Medium
Medium
Where is your core audience located?
Language:
Select
English
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Medium
Medium
Medium
Medium
Medium
Medium
Generate content in one specific language
How many variations:
24 variations
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Let's go
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Introducig Creative Agents
Start a New Project by entering key information such as brand name, language, target market or audiences.
800k to 1.2M impressions recommended in <48h while creating inventory scorecards
Campaign is essentially “racing” variants in order to establish a winning top 5.
Compare apples to apples - as all variants deliver under the default settings, with no experimentation done on colours, etc.
Advanced Agent
Standard
Performance Copilot uses AI to automate critical processes such as ideation, production, optimisation and creative deployment across virtually any supply sources across Display, Video, Native and Social.
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12 Variations
Ideation
Insights
256 Variables
2,547 Unique Creatives
Traffic
Leadgen
Content Recommendations
Shoppable
Ideation
We limit our reach to 500 or fewer domains per market, allowing for greater usage and accumulation of performance data at ad-placement level. The campaign is now looking to determine the top performing content variations, while minimising additional variables such as styles or themes.
1
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Show Ideation Map
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Low Usage
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Target
Selected Variants
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Italy: Food
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Culture
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Campaign Setup
Attach Creative Set to any number of performance-focused campaigns, without ever handling creative tags or source tracking. Compare apples to apples, as all variants deliver under the default settings, with no experimentation done on colours, etc.
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Show Process
800k to 1.2M impressions recommended in <48h while creating inventory scorecards
Campaign is essentially “racing” variants in order to establish a winning top 5.
Compare apples to apples - as all variants deliver under the default settings, with no experimentation done on colours, etc.
1. Settings
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Strategy Name:
Give this a name so you can recognise it later.
Budget:
USD
Your total budget per campaign.
Cost per Click:
Target: $0.60
Max CPC: $0.85
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Geography:
Greater London, England, United Kingdom
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2. Creatives
2,418 variants
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3. Deals & Inventory
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4. Audience Segments
17,125 segments
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Campaign Race
We limit ouThe campaign is now looking to determine the top performing content variations, while minimising additional variables such as styles or themes. Compare apples to apples, as all variants deliver under the default settings, with no experimentation done on colours, etc.
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Play Race
24h
12h
0h
0.00
0.00
0.00
PASSED
REJECTED
There's no data here yet.
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Play Race
Inventory Selection
We limit our reach to 500 or fewer domains per market, allowing for greater usage and accumulation of performance data at ad-placement level. The campaign is now looking to determine the top performing content variations, while minimising additional variables such as styles or themes.
4
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Load Domain Data
New & Media
Previous Page
Next Page
Create list
25 domains
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Domain
Label
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Test
1
done
Test
Test
Test
Test
Test
Test
Test
Working on it...
Reporting
We limit our reach to 500 or fewer domains per market, allowing for greater usage and accumulation of performance data at ad-placement level. The campaign is now looking to determine the top performing content variations, while minimising additional variables such as styles or themes.
5
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Load Dashboard
Campaign
Reports
Explore project engagement, traffic sources and delivery sizes.
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Overview
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Variations
aspect_ratio
Ad Sizes
exit_to_app
Link Clicks
subscriptions
Videos
route
Session
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Content
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Traffic Sources Overview
Copy to Clipboard
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2.20
BA Summer 2023
DV360
3,256,489
BA Summer 2023 PMP_UK
XANDR
1,868,210
Impressions
5,124,699
Visible impressions
3,843,524
Interactions
81,995
IR
1.61%
2.13% Visible
Swipe
1.87%
2.13% Visible
Scratch
1.42%
2.13% Visible
Reveal
1.64%
2.13% Visible
CTR
1.39%
71,233 Clicks
Click to expand
AI-content
The AI-generated creatives allows for up to 30 creatives to be Limited edition styles with vibrant geometric patterns on Saffiano leather uploaded.
1.
Discover the heart of Italy this summer with British Airways
star
Highest IR
Discover Italy's treasures from your UK airport.
Book now
390,002 impressions
292,502 Visible
2.24% Int. Rate (8,580)
2.93% Visible
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Click to expand
AI-content
The AI-generated creatives allows for up to 30 creatives to be Limited edition styles with vibrant geometric patterns on Saffiano leather uploaded.
#
Size
Impressions
IR
CTR
1
300x600
78,000
58,500 Visible
2.85%
3.80%
2.42%
3.23%
2
970x250
62,000
46,500 Visible
2.15%
2.86%
1.82%
2.43%
3
336x280
75,047
56,285 Visible
2.18%
2.90%
1.85%
2.47%
4
300x250
96,007
72,005 Visible
1.45%
1.93%
1.23%
1.64%
5
320x480
78,948
59,211 Visible
1.64%
2.18%
1.39%
1.85%
#
Mode
Impressions
IR
CTR
1
Display
150,458
1.98%
1.68%
2
Social Display
239,544
2.69%
2.28%
#
Style
Impressions
IR
CTR
1
Style1
180,019
1.95%
1.61%
2
Style2
209,983
2.49%
2.10%
#
Theme
Impressions
IR
CTR
1
Action
205,048
1.78%
1.53%
2
Jet Black
184,954
2.69%
2.35%
#
Media (Carousel)
Impressions
IR
CTR
1
51,842
3.84%
3.10%
2
41,809
3.62%
3.05%
3
40,065
2.16%
1.80%
4
36,547
1.82%
1.65%
5
34,856
1.44%
1.25%
Media elements are alternated and tested against each individual text variation. Carousels include all media elements and allow users to swipe left / right, driving up the interaction rate.
2.
Discover the heart of Italy this summer with British Airways
star
Highest IR
Discover Italy's treasures from your UK airport.
Book now
351,002 impressions
263,251 Visible
2.09% Int. Rate (7,335)
2.78% Visible
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3.
Experience Italy in a new way
star
Highest IR
From romantic getaways to foodie adventures
Book now
315,902 impressions
236,926 Visible
1.98% Int. Rate (6,272)
2.64% Visible
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24.
Experience Italy in a new way
star
Highest IR
Fly with BA to Rome from £99
Find out more
350,127 impressions
262,595 Visible
0.78% Int. Rate (2,761)
1.05% Visible
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