An unmistakable mobile experience
Create an exciting new content narrative using the Vertical Story format
Video Scenes
Text Content
Quiz
Poll
Call to Action
Product
Shoppable
Ad Scenes
lonelyplanet.com
by
John Bryant
Viva Cuba! Discover the heart and soul of an island nation
March 26, 2022
BACK
NEXT
Tap to start reading
lonelyplanet.com
Cuba is more than decaying houses, militant processions or happy children. The narrative of a country is a highly complex, contradictory and vibrant process that cannot always be captured in speeches, in images and by intellect.
lonelyplanet.com
lonelyplanet.com
lonelyplanet.com
Our Recommendation:
Gran Hotel
Manzana Kempinski La Habana
Across the road from Hemingway haunt Floridita and overlooking Parque Central, Gran Hotel Manzana Kempinski’s central location is ideal for exploring Old Havana and the rest of the capital.
Book from £295 / night
lonelyplanet.com
lonelyplanet.com
www.rimowa.com
Rimowa Classic Cabin
Effortlessly combines luxury with functionality.
£850.00 incl. tax
Close
lonelyplanet.com
AD
Tap to explore
Understanding the Story format
How is the experience different from traditional mobile scroll-through articles
UP TO:
20x
HIGHER CONTENT ENGAGEMENT
When compared to traditional text-based landing experiences.
UP TO:
1.4M
ENGAGED TIME ON SESSION
Consumers engaging with Stories spend up to 1.4 minutes with the experience.
UP TO:
86%
AVERAGE DEPTH
On average, users go 86% through of the Story content, watching, reading, listening or engaging with interactive elements.
Scroll-through Articles
Web Stories
website.com
POSTED IN FASHION
This Modular Coat Brand Solves Every Outerwear Issue – And Still Looks Chic
By Alice Newbold
Octtober 4, 2021
Georgia Dant came up with the idea for her versatile, solutions-focused outerwear label in mid-air. Flying back and forth between New York, where she had a top womenswear design job at Rag & Bone, and London, the home of her partner, she had a packing conundrum before every journey. How to navigate the different climates and diaries with the contents of hand luggage, while still looking pulled together? The seed for a thoughtful coat brand that prioritised function, without compromising on polish, was planted somewhere over the Atlantic.
Pooling her technical menswear experience at Burberry, under Christopher Bailey, and her work across the pond, when Rag & Bone was still in its infancy, she formulated the idea of a modular coat style to build upon. “I wanted a really identifiable coat that could do multiple things at once, without looking like I was going up a mountain in The North Face,” Dant tells Vogue of manifesting her dream problem-solving jacket.
First, she settled on comfortable quilting as the base – “Burberry taught me that it’s timeless and nostalgic” – and then homed in on the “reversibility” and “buildability” of her core product. Each modern and resourceful foundational piece can be adapted through inner linings, hoods, collars and waterproof outers in multiple tonal colourways. For anyone who finds committing to a coat investment difficult, this is a godsend. Its name? Marfa Stance.
SCROLL OVER THE DEVICE  >>
website.com
Mobile content has been, in many cases, created as an operational afterthought while looking to preserve responsiveness of Desktop properties in the odd-shaped device period of the late 2000’s. While devices have evolved dramatically, content experiences have remained overwhelmingly unchanged.
Pioneered by Snapchat in 2013, Vertical Stories are unmistakably designed for the smart-phone age. Stories are using everything that’s inherently unique about today's mobile devices, from high-resolution graphics, sound access to gestures and interactivity. 
See the Stories Timeline
See how they're different:
Scroll-through experiences are typically created as unwelcoming walls of text with few or no visual assets. While sometimes captivating to read, text fails to answer key reader questions in under 10 seconds, which is now roughly where the human attention sits.
Stories on the other hand are direct, quick, simple, to the point. The format embraces and supports a new generation of on-the-go readers that demonstrate a mobile-first connection to  their news, entertainment, passions, friends and family. 
User engagement is now at an all time low, with over 45% of users leaving the articles they’re loading in 15 seconds or less. Overall content engagement now averages at 30 seconds, indicating a consumption of roughly 120 words per article. 
The short-form nature of Stories allow the format to retain attention for significantly longer, as information is cut down into 10 to 15 second sequences. The aesthetics of Stories allows publishers to create a more authentic experience that readers quickly embrace and resonate with.
Bring Vertical Stories to your mobile properties
Created for your website, preferred by Google
360° Experience
Site Widgets
Google Surfaces
destination.com
All Stories
Fashion
Beauty
Culture
Living
9 Visionary East Asian Photographers You Should Be Following
Italy’s fabulous five: planning your visit to the Cinque Terre
SPONSORED
Planning your trip to Italy's Amalfi Coast in October
Discover Europe's best 7 art festivals of the season
Hosted on your domain
Host the 360° experience on your own domain and serve via existing CDN.
A new revenue stream
Create bespoke sponsorship products or monetise your in-feed or in-story ad inventory.
A 360° Mobile Experience
Create an immersive 360° Story-first destination, powered entirely by your Vertical Stories.
Full Responsive
Although primarily designed for mobile, Discovery Units render perfectly on all devices.
website.com
Visual Stories
events
By Gregory Schmidt
Beauty Mixed Programme review – rose petals and a lust for water
culture
By Gia Kourlas
Can the Rule of Three Solve All My Dressing Problems?
Tag based discovery
The Discovery Unit automatically presents new content published to your account under specific tag names.
A Mobile & Dektop Experience
Although primarily designed for mobile, Discovery Units render perfectly on all devices.
Full Configurable
Use the Discovery Studio to configure the your data sources and select from one of the many available layouts.
One line of code deploy
Once created, add Discovery Units to your websites with one line of code.
<script src='https://tags.nws.ai/v1/uni
google.com
M
New York City
Visual Stories:
New York City's most famous murals and the origin stories behind them
by Lonely Planet
A dedicated carousel
The dedicated Stories carousel is available in Search as well a a number of Google apps on both iOS and Android devices.
Automatically Discovered
Newsroom Studio automatically takes care of your sitemaps to make sure all your content is immediately discoverable once published.
Easy to manage
Manage all information presented in Discover carousels via your Story Publish Settings panel.
WYSIWYG Web Story Builder
Use the freestyle functionality to manage any number of shapes, media or text layers with your scenes.
Teamwork
Manage your brand elements and templates in one place and create teams with different roles and asset permissions.
Publish to your domain
Connect your domain so you can publish, save or revise stories without any subsequent uploads or invalidations.
Monetise with confidence
Web Stories introduce a new, edge-to-edge ad format that serves dynamically between your scenes.
Google Discover
Get your content ready for Google Discover with our advance publish settings and format compatibility checklist.
Getty Images
Tap into over 300 million photos and videos in an unprecedented all-inclusive deal with Getty Images.
Trusted by the world's leading publishers:
get started now:
Create an account
The Story Format is the fastest growing mobile format in recent history.
Introducing Web Stories:
World's leading creators build Web Stories with Newsroom AI
FIND OUT MORE
Over 1 Billion people are using the Story format every day across the web or social apps
Source: Forrester Research, June 2020
The format embraces the practical needs of audiences that are set to consume content using bigger screens,  faster mobile connections and shorter attention spans.
The Story format has never been more accessible to readers and creators alike. 
Unlike Instagram Stories, Web Stories are part of the open web and can be shared and embedded across sites without being confined to a single ecosystem.
Featured Stories:
Web Stories work great for any type of content:
News
Lifestyle
Business
Sports
Fashion
Travel
Entertainment
up to
25x
higher time on site
up to
12x
more stories per session
Search:
As of November 2020, Google is surfacing Web Stories via dedicated results carousels on Search and Discover Platforms, making the format the largest traffic opportunity of 2021 and beyond.
All the functionality you've come to expect:
WYSIWYG Authoring
Use the freestyle functionality to manage any number of shapes, media or text layers with your scenes.
Teamwork
Manage your brand elements and templates in one place and create teams with different roles and asset permissions.
Publish to your domain
Connect your domain so you can publish, save or revise stories without any subsequent uploads or invalidations.
Monetise with confidence
Web Stories introduce a new, edge-to-edge ad format that serves dynamically between your scenes.
Integrates with any CMS
Integrate with any existing CMS - such as Wordpress or Joomla via the platform RSS and API connectivity.
Getty Images
Tap into over 300 million photos and videos in an unprecedented all-inclusive deal with Getty Images.
Our partners area reaching over 100M users every month with Web Stories:
Get started now:
Or visit this page on desktop to sign up for a free trial account