Despite the overwhelming evidence supporting the critical role of creative in driving media effectiveness, it is often overshadowed by the industry's growing focus on data analytics and programmatic trading capabilities. This disproportionate investment can be attributed to the allure of data-driven decision-making and the perceived precision it offers in targeting and optimizing ad placements.

While platforms like Google and Meta have leveraged substantial AI-driven cost efficiencies, the industry collects no downstream benefits from these advancements while cost maintains an upwards trajectory. Marketers lack practical AI applications for critical functions, including creative development, operational efficiency, and post-campaign analysis.

The media and marketing industries struggle to achieve cost efficiencies due to their reliance on decade-old workflows and a complex third-party dependencies. This entrenched structure renders automation efforts ineffective and obstructs the potential for savings, making the adoption of AI platforms not just challenging but often unfeasible.

Uniquely serving both editorial and commercial use-cases and stress-tested with large-scale Enterprise usage, the Studio sets the industry gold-standard for visual-first experience creation. With unmatched capabilities underpinned by leading AI, the platform helps creators better inform, entertain and reward their mobile-fist audiences.

Performance Copilot uses AI to automate critical processes such as ideation, production, optimisation and creative deployment across virtually any supply sources across Display and Social, while allowing for continuous experimentation that yields tangible savings and enhanced efficiency for digital marketers.

Newsroom DSA (Demand Side Agent) allows for exponential complexity to be built into campaigns while facilitating autonomous deployment across all major DSPs. Agents help with creating otherwise-unfeasible use cases, orchestrating thousands of creative assets, audience segments and price characteristics, minimising the dependence for data and user-tracking.

Task Agents help businesses automate repetitive tasks, such as creating custom campaign reports that put findings into perspective. Agents are able to adapt to the company's language and communication style, while referring to historical campaign data to add as context.