Exploring the content economics of engaging content:
Visitors who read an article for three minutes are twice as likely to return and become loyal as those who read for one minute
AN AVG. OF:
of page views are created on mobile
Media companies are witnessing an unstoppable shift to mobile devices.
AN AVG. OF:
of users leave within 15 seconds
A staggering 45% of users visiting text articles leave within 15 seconds from loading the article.
of readers will not return
Publishers are missing out on 60% of opportunities to turn readers into paying subscribers.
Declining user engagement
Declining user engagement is by a clear consequence of content overload. While more content than ever is created every day now, publishers are looking to invest in experiences that drive long-term retention, loyalty and revenue.
Mobiles have shifted from the preferred device status to the only device consumers are using to read, communicate, travel, plan or stay organised. This seismic transition poses substantial challenges for publishers globally, as the majority of content consumed is generally walled within social media and entertainment apps.
Percentage of all page views coming from mobile devices - Q1 2021: